Tell us what you are trying to build
One email reaches all three practices. Say which one you think you need, or describe the problem and let us tell you. If you are not ready for that, start with a free teardown instead and skip the commitment entirely.
What to include
- The business or the idea, in a sentence or two
- What exists today: a site, an app, a spreadsheet, nothing
- The outcome you want, not the feature you think you need
- Any hard date you are working against, and whether it is truly fixed
No funnel, no sequence, no call you did not ask for
There is no form on this page on purpose. Email is a medium where you can say what you actually mean, at whatever length it takes, and get a written answer back you can forward to a business partner.
You send a paragraph
Whatever you have. A URL, a problem, half an idea. It does not need to be a brief.
A person reads it
Ben, specifically. Not an assistant, not a form router, and not an autoresponder.
You get a real answer
In writing. What it would involve, roughly what it costs, and whether we think you should do it at all.
You decide, or you do not
If it is not a fit, that is the end of it. Nobody follows up five times.
What helps, by practice
None of this is required. A single sentence is a perfectly good first email. But if you already know the answers, including them saves a round trip.
Website or platform
- Your current address, if you have one
- What people phone you to ask
- Whether you own your domain, or somebody else does
- What you pay now, and to whom
- Anything you would refuse to change
An app
- The one sentence that explains it
- Who it is for, specifically
- iOS, Android, or both
- Whether anything exists yet
- How you imagine it making money
An agent system
- The workflow, described as steps
- How often it runs and who does it now
- Which steps are irreversible
- Where the data lives and what cannot leave
- What a mistake would actually cost
The boring practicalities
Stated so nobody has to wonder, and so you can hold us to them.
A few honest answers
Will you tell me if I do not need this?
Yes, and it happens. Plenty of businesses are doing fine on a Google profile and word of mouth. If a build will not move anything for you, we will say so rather than sell it.
Can you handle something ambitious?
Yes, and it is the more interesting question than how quickly we work. Large builds get the time they need rather than a smaller result. If your date is genuinely fixed, say so in the first email and ask about an express build, which is scoped and quoted separately.
Who owns the work?
You do. Your content, your domain, your data, exportable on request. No contracts that hold your business hostage.
Do you mix the app work and the AI work?
No. They are separate practices with separate standards. If you come for one and the other would genuinely help, we will mention it once and then drop it.