LuciApps / Free teardown / Examples
Real findings · businesses anonymized

What a teardown actually finds

Three real audits, with the businesses anonymized and the findings intact. Every one of these was discovered by looking, not guessing, and every claim below came with the command that produced it. This is the document you get, minus the name on the front.

Independent European car specialist · 32 years in business

Their domain expired overnight and nobody noticed

We measured the site on a Saturday. By Sunday morning it was gone. Not slow, not broken. Gone, with the name servers replaced by a registrar holding pen and the address pointing at a parking page.

The domain had been registered for over a decade. The renewal date had simply passed. Nobody at the business knew, because nobody at a busy repair shop has any reason to check whether their website still exists on a Sunday.

$ whois example-shop.com Name Server: NS1.PENDINGRENEWALDELETION.COM Name Server: NS2.PENDINGRENEWALDELETION.COM Updated Date: 2026-08-31T08:07:03Z $ dig +short A example-shop.com 208.91.197.132 (registrar parking page)
What it was costing: every customer searching for them by name that week found nothing. The owner was paying a monthly fee to a provider who had not noticed either. Finding this took four minutes, and it outranked every design note in the report.
Family auto shop · trading since 1963

The domain worked. It just pointed at a place that does not exist.

This one is worse than being offline, because it looks fine from the outside. The domain resolved. It was paid up. It was owned by the business. And it forwarded every visitor to a folder on a completely different domain that had stopped existing.

Anyone who typed the address in got a browser error page. The business had a 5.0 rating from more than eighty reviews and no working website to send anybody to.

$ dig +short example-auto.com A 209.17.116.163 $ curl -sSI http://example-auto.com/ HTTP/1.1 301 Moved Permanently location: https://someothersite.com/example-auto/index.html $ dig +short someothersite.com A (nothing. NXDOMAIN)
What it was costing: the shop was already booked two months out, so this was never about more customers. It was about the wasted calls from people who could not find hours or an address, and about a reputation living entirely on platforms the owner did not control.
Auto repair · two locations

The two findings we deleted, and why that matters more

Their raw HTML was full of unreplaced template placeholders: [GEOTITLE], [GEOPHONE], [GEOHOURSMONDAY], repeated on every page. It reads like a store-locator widget that was never wired up, and it would have been the headline of a report written from source code alone.

So we loaded the page in a real browser, waited for scripts to finish, and checked whether any of those placeholders were actually visible to a human. None were. A script replaced all of them before paint. The finding was false, and we deleted it.

A second suspected defect died the same way. Both would have survived in a report built from a scan. Both would have been caught by the first person at the business who checked, and the credibility of everything else in the document would have gone with them.

Why this one is in here: the discipline is the product. A teardown you cannot trust is worse than no teardown, so anything that does not survive checking gets killed rather than softened. The reports we send list what we deleted alongside what we found.
The pattern

It is almost never the design

Owners expect to be told their site looks dated. What actually turns up is infrastructure nobody is watching: expired domains, dead redirects, forms that email an address nobody reads, phone numbers that changed two years ago.

These are not opinions. They are checkable facts, and they are usually costing real money before anybody notices.

Your turn

Find out what yours says

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