What a teardown actually finds
Three real audits, with the businesses anonymized and the findings intact. Every one of these was discovered by looking, not guessing, and every claim below came with the command that produced it. This is the document you get, minus the name on the front.
Their domain expired overnight and nobody noticed
We measured the site on a Saturday. By Sunday morning it was gone. Not slow, not broken. Gone, with the name servers replaced by a registrar holding pen and the address pointing at a parking page.
The domain had been registered for over a decade. The renewal date had simply passed. Nobody at the business knew, because nobody at a busy repair shop has any reason to check whether their website still exists on a Sunday.
The domain worked. It just pointed at a place that does not exist.
This one is worse than being offline, because it looks fine from the outside. The domain resolved. It was paid up. It was owned by the business. And it forwarded every visitor to a folder on a completely different domain that had stopped existing.
Anyone who typed the address in got a browser error page. The business had a 5.0 rating from more than eighty reviews and no working website to send anybody to.
The two findings we deleted, and why that matters more
Their raw HTML was full of unreplaced template placeholders: [GEOTITLE], [GEOPHONE], [GEOHOURSMONDAY], repeated on every page. It reads like a store-locator widget that was never wired up, and it would have been the headline of a report written from source code alone.
So we loaded the page in a real browser, waited for scripts to finish, and checked whether any of those placeholders were actually visible to a human. None were. A script replaced all of them before paint. The finding was false, and we deleted it.
A second suspected defect died the same way. Both would have survived in a report built from a scan. Both would have been caught by the first person at the business who checked, and the credibility of everything else in the document would have gone with them.
It is almost never the design
Owners expect to be told their site looks dated. What actually turns up is infrastructure nobody is watching: expired domains, dead redirects, forms that email an address nobody reads, phone numbers that changed two years ago.
These are not opinions. They are checkable facts, and they are usually costing real money before anybody notices.
Find out what yours says
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